Gabriela Pereira

Pixels to Platform: Marketing for Creative People

by Divya Chand

“Author Platform” is a phrase that is often heard but seldom understood. It generates an unlimited number of questions for all writers. Luckily for the crowd at the SCBWI Metro NY Professional Series, Pixels to Platform, Gabriela Pereira was on hand to answer those questions and demystify the core tenants of any successful author platform.

Gabriela Pereira is an MFA graduate from the New School and the founder of diymfa.com, a website that provides authors of all stages a place to delve deeper into the “how to” of writing  and “gain knowledge without the college””. While undercover as a graduate student, she learned the inside scoop on MFA programs, invented a slew of writing tools all her own, and developed a new, more effective way for writers to learn their craft.

On Tuesday, Gabriela shared her knowledge and showed the crowd the building blocks of a strong and successful platform. She shared with us the basic purpose of a platform as well the ABCs of creating one. Per Gabriela, the platform is a marketing structure meant to the connect the author with the readers and the fan base.

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